Chris Barry is CEO at LendGenuity (LDG), a financial consulting firm he founded in 2000.  LendGenuity provides strategic, risk and operational consulting to automotive, mortgage and consumer lending entities.  He was previously Founder, President and CEO of American Credit Acceptance (ACA), an auto finance lender, servicing the deep sub prime lending segment of the industry.  ACA became an industry leader in its segment through the execution of innovative dealer relationship development, loss management risk strategies and operating structures.  Prior to ACA, Chris was the Regional Credit Executive and National Direct Lending Executive for Chase Auto Finance (CAF), the industry leading auto financing source for prime lending, where he managed the credit function for the Southeast Region and led the reengineering and execution of CAF's internet and direct auto lending platform.  Mr. Barry established himself as a key leader in the auto finance industry, as he was a Founder and Senior Manager of AmeriCredit Financial Services (ACF), the industry leading auto financing source for sub prime lending.  During his tenure with ACF, he managed the development and execution of the branch operation, credit, funding, collection, compliance and internet functions.